The State of Youth Culture: A fresh take on winning the hearts and minds of young adults.
A look at teens to twenty-somethings for brands, industries and parents.
Generations Change. What About You?
Young consumers are the driving force behind innovation, culture and conversation. Trying to stay on top of it all can be overwhelming if brands are focused on “what’s cool” rather than “why something becomes that way.”
With a fresh and relatable approach to understanding young adults, Clint! outlines young adult DNA and their value systems, preferences and opinions. Brands can rely on these insights to build stronger positioning, create more on-message marketing, evolve their products and hire more effectively. Even better, any parent in the room will walk away understanding their kids with a new appreciation.